Published October 2026 · Updated October 2026. By Natasha Pomelova, founder of MedicalSpaLocator.com. Every figure below names its source and date; the sources are consolidated at the end of the page.
This is the statistics companion to our Med Spa Industry Report 2026: the report covers what our own directory shows, and this page adds the national benchmarks and published-price data an owner needs to judge those counts. No unsourced numbers appear on this page.
The market, counted
MedicalSpaLocator's directory — the supply side of the market, counted listing by listing — holds 18,173+ med spas across 1,000+ U.S. cities (October 2026). Density is local: Illinois alone accounts for 1,328 listings, and Chicago for 123 of them (same directory pull). National totals set the scale; the metro count is the competition an owner actually faces.
Self-test (2 minutes): Find your metro in the data — look up your city in the directory and count the providers offering your top treatment. Compare that count with the national story before drawing any conclusion about demand.
Next step: opening into that density takes a plan — see how to open a med spa and the med spa business plan.
For med spa owners
See how complete and readable your listing is
Your free AI Visibility Score checks your listing’s public information and machine readability. It does not query AI assistants. Claim your free listing to update your business details.
What a patient costs
Growth99's 2026 med spa marketing report (via AmSpa) puts the average cost per lead at $39 and the average cost to acquire a new patient at $132. Spending lags those economics: 52% of practices spend under $2,500 a month on marketing, against a benchmark of roughly 5% of revenue — about $5,800 a month for a typical single-location practice. The return side of the math: AmSpa's State of the Industry puts average Botox visit spend at roughly $283, so one returning tox patient covers the $132 acquisition cost inside a single visit.
Next step: what to fix before buying traffic at those prices is laid out in how to get more med spa clients.
Published prices patients actually compare
In our Chicago competitor pull (October 23, 2026), published Botox ran $10–$16 per unit standard, with a median of $13.50; the only lower figure, $7.99 per unit, was an introductory promo. Published lip filler ran $449–$750 per syringe. For planning beyond one metro, our site guides use a national Botox planning range of $10–$25 per unit and a lip filler planning range of $500–$900 — those are editorial planning ranges, explicitly not averages, and they are labeled that way wherever they appear.
Self-test (2 minutes): Put your own Botox and filler prices next to the Chicago published range. If yours are not published anywhere, you are not in the comparison at any price.
Next step: see the full metro table in the Chicago Botox price report.
GLP-1 prices, online and in the med spa
Our GLP-1 price index (checked October 22, 2026) compared 25 online programs: tirzepatide ran $90–$1,299 a month and semaglutide started from $60 a month. Read the fine print before citing the low end — Mochi's $79 a month is membership-only, with the drug billed separately — while Eden was the cheapest flat all-in price ($129 semaglutide / $99 tirzepatide). In-person care prices differently: our medically reviewed GLP-1 hub puts med-spa GLP-1 programs typically at $300–$1,500 a month.
Next step: the program-by-program table is in GLP-1 program prices compared.
Gift cards and the holiday window
The Chicago pull also measured holiday mechanics: only 1 of the 9 checked spas published a gift-card bonus at all (PURE Med Spa: +$100 on $500, +$250 on $1,000). The dated windows patients will shop are BeautyFix Medspa's bonus windows (November 3–16 and November 17–December 6, 2026) and Allē Botox Day on November 18, 2026.
Next step: the playbook built on this data is the med spa gift-card holiday playbook, with the raw findings in the gift-card bonus data post.
How AI search changes what these numbers mean
Directory counts and published prices now feed a second audience: AI assistants answering "best med spa near me" from structured data. That is why the statistics above are the ones that matter — a claimed listing and a published price are data points an assistant can cite; an unpublished one does not exist in that channel. The mechanics are covered in how med spas rank in AI search.
Sources
Benchmarks: Growth99 2026 med spa marketing report, published via the American Med Spa Association ($132 average cost to acquire a new patient; $39 average cost per lead; 52% of practices spend under $2,500/mo; ~5% of revenue ≈ $5,800/mo benchmark) and AmSpa State of the Industry (~$283 average Botox visit spend). Directory counts: MedicalSpaLocator, October 2026 (18,173+ listings; 1,000+ U.S. cities; 123 Chicago / 1,328 Illinois listings). Price findings: MedicalSpaLocator Chicago competitor pull, October 23, 2026, and GLP-1 online program price index, checked October 22, 2026 (25 programs). Planning ranges: MedicalSpaLocator site guides (Botox $10–$25/unit; lip filler $500–$900 — editorial planning ranges, not averages). Sources checked October 2026; figures change, and the check date is part of the data.
Own a med spa? Check the two numbers this page cannot give you — your own: run your free AI Visibility Score to see what patients and AI assistants find, and claim your free listing so your prices are among the published ones.