What Does Botox Cost in 2026?
Botox remains one of the most popular cosmetic treatments in the US — and one of the most misunderstood when it comes to pricing. The national average in 2026 is $10–$25 per unit, with most treatment areas requiring 20–60 units, bringing typical costs to $200–$900 per session.
Price depends on several factors: the number of units injected, your provider's experience and credentials, the type of practice (med spa vs. plastic surgeon's office), and your city.
Botox Cost by Treatment Area
| Treatment Area | Units Needed | Typical Cost |
|---|---|---|
| Forehead lines | 10–30 units | $150–$350 |
| Crow's feet (per side) | 10–15 units | $150–$300 |
| Frown lines / 11s | 20–30 units | $200–$400 |
| Lip flip | 4–6 units | $80–$150 |
| Brow lift | 4–8 units | $100–$200 |
| Neck bands (Nefertiti lift) | 25–50 units | $300–$600 |
| Hyperhidrosis (sweating) | 50–100 units | $700–$1,200 |
| Full face | 40–60 units | $500–$900 |
Botox Cost by City in 2026
Location is one of the biggest factors in Botox pricing. Major coastal metros command a premium, while midwestern and southern cities tend to be more affordable.
| City | Price Per Unit | Avg Full-Face Treatment |
|---|---|---|
| New York City | $15–$25/unit | $750–$1,200 |
| Los Angeles | $12–$22/unit | $600–$1,000 |
| Miami | $10–$20/unit | $500–$900 |
| San Francisco | $13–$23/unit | $650–$1,100 |
| Chicago | $10–$18/unit | $500–$800 |
| Dallas | $9–$16/unit | $450–$750 |
| Houston | $9–$16/unit | $450–$750 |
| Atlanta | $9–$16/unit | $450–$750 |
| Denver | $10–$17/unit | $500–$800 |
| Nashville | $8–$15/unit | $400–$700 |
How Many Units of Botox Do I Need?
The number of units depends on muscle strength, treatment area, and your desired result. First-time patients typically start conservative — your provider will adjust at follow-up visits.
- Light treatment (one area, subtle): 15–25 units
- Standard treatment (forehead + 11s + crow's feet): 40–60 units
- Full face refresh: 60–100 units
Some providers charge per unit, others per area. Ask upfront so you can compare quotes accurately.
Med Spa vs. Dermatologist vs. Plastic Surgeon: Who Is Cheapest?
Med spas typically charge 20–40% less than plastic surgeon offices for the same treatment, while offering comparable quality when staffed by experienced injectors (RN, NP, or PA under physician oversight). Dermatologists fall in the middle.
- Med spa: $10–$18/unit — most cost-effective, wide availability
- Dermatologist: $12–$20/unit — medical-grade setting, doctor oversight
- Plastic surgeon: $15–$25/unit — highest price, often unnecessary for Botox
The injector's skill matters far more than their practice type. Always review before/after photos and credentials.
How to Find Affordable Botox Near You
- Look for new patient specials — many med spas offer 20–30% off your first treatment
- Join loyalty programs — frequent injector clubs often give 10–15% savings per visit
- Avoid Groupon injectors — deeply discounted Botox often signals inexperienced injectors using diluted product
- Book off-peak — Tuesday/Wednesday appointments sometimes come with discounts
- Compare multiple providers — use Medical Spa Locator to compare Botox providers near you with verified reviews and ratings